Let My People Go Surfing

The Education of a Reluctant Businessman

Let My People Go Surfing is Yvon Chouinard's take on running his successful company - Patagonia. An interesting read describing how Chouinard, through his love of climbing and then surfing started Patagonia and continues to run it today with a very radical 'hands-off' approach - believing it is important to 'let me people to go surfing'.